Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs

LONDON, UK – A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point (pp) from WARC’s March forecast https://www.adobomagazine.com/insight/global-ad-market-prospects-further-downgraded-as-retailers-automakers-cut-ad-budgets-and-chinese-brands-redirect-spend-due-to-us-trade-tariffs